A pioneering self-storage app launched this week, which aims to shake up the industry with a radical new approach to recording storage data.

Store Log Flog, the brainchild of self-storage and construction entrepreneur Dominic Willson of Uppingham, has developed the app in close conjunction with industry-leading professionals to meet the requirements of storage yard owners, their tenants and even homeowners.

The app lets storage unit tenants and homeowners create a virtual space and "loggit" inventory cards, establishing an instantly accessible record of which items are stored and exactly where they are.

Store Log Flog allows storage yard owners to stand out from their competitors by offering an additional service to customers and an attractive bonus for potential tenants.

"I'd long thought about how the industry could harness new technologies," says Willson, the owner of a successful Self Store business in Uppingham, Rutland. "and how could they be used to enable self-store customers to log their items, get them valued and even auction them off – something users can also do through the app."

"As a storage yard business owner, I'm in the perfect position to see the benefit of having additional services to offer customers. It's not simply about adding value and providing something new, it's about giving yard owners and customers the opportunity to record and locate the items they have in storage.

"How many times have you cleaned out your loft or garage and found things you forgot you owned – some of which maybe quite valuable? The app offers a solution to track and manage your assets."

For more visit the website or download the app at Google Play or The Apple Store.