A new lingerie and nightwear shop will be opening in Oakham this January.

The new store, Etta Lingerie & Nightwear, will be moving into Mill Street on 20 January,

Ahead of the launch business owner Hetty Arnold has been spreading the word and calling for 'real women' from across Rutland to model the range of garments in stock.

The shop will be located at 1 The Maltings, Mill Street - the former home of Stamford Heavenly Chocolates, which closed on Christmas Eve 2022.

The shop will be located on The Maltings, Mill Street. Image credit: Rightmove / P & F.

Hetty Arnold broke the news of the new shop opening on social media in December 2023, and has since updated excited followers and locals about the official launch and what the shop will have on offer: "We're planning to officially open on 20 January at 10am. I really look forward to meeting everybody who comes through our doors.

"We provide a fully trained bra fitting service for free, along with various events happening throughout the year. Some to include empowerment shoots, modelling workshops, confidence boosting talks - all with a glass of bubbly.

"We stock mid to high end lingerie and nightwear, many of which is handmade by independent designers. A selection of bridal lingerie and robes will be available for your big day too.

"A selection of Hosiery, sportswear and accessories such as heatless hair curlers and silk pillowcases will be available in store and online!

"Empowerment workshops will running throughout the year, so if you've felt a little like you've lost yourself recently - come and see me and let's find a set suited to you."

Hetty shared a snap of the new shop front on social media. Image credit: Hetty Arnold.

She also thanked local ladies who have come forward to model the new range: "Thank you everybody for coming forward to offer to model some of our lingerie and nightwear. I'm really pleased to say we have a big list and will be arranging something great so everybody who applied gets a chance!"

While tickets for the launch night have sold out, you will be able to pop in store from 20 January to see what is new at Etta on Mill Street.

Follow the team on Instagram for more updates.

Find Etta Lingerie & Nightwear at:

1 The Maltings

Mill Street

Oakham

Rutland

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