In an article published by CountryLife magazine, Rutland has been given the title of 'The Notswolds' due to its beautiful countryside and beloved market towns without the property prices of The Cotswolds. 

Speaking to CountryLife, Tom Wilson, director at Leicestershire and Stamford-based estate agents King West: "Rutland has never been very trendy, whereas the Cotswolds has, so the area retains excellent value." 

Similarly, chairman of Jackson-Stops Nick Leeming says: "Rutland may be the smallest county in the UK, but it is well located with beautiful countryside, historic market towns, public schools and Rutland Water. 

"With good rail links to London and limestone villages, it has all the ambience of the Cotswolds without the price tag." 

The county is often overlooked or remains unnoticed by people who do not live in the area, but CountryLife illustrates Rutland to be an undiscovered gem of the British Countryside and encourages readers to consider the area as a viable option where there is more value for money than other more popular areas.