A petition to prevent the re-branding of Rutland Radio has attracted more than 700 signatures.

Martin Brookes of Oakham has launched the petition on the Change.org website aiming to attract 1,000 names.

He said on the website : "Sadly the recent sale of Rutland Radio to Bauer Media will see Rutland Radio lose its Name and Independence.

"Rutland Radio is part of Rutland's unique identity and it should be preserved.

"Rutland Radio is often found out and about in the centre of the community supporting many community events throughout the year. Here in Oakham, Uppingham and Stamford."

Announcing the rebranding last week, Bauer Media said the changes would create the UK's largest commercial radio network.

Dee Ford CBE, Group Managing Director Radio, Bauer Radio commented: "Expanding the Hits Radio Brand Network will ensure listeners to these acquired stations benefit from multi-platform digital distribution meaning they can continue to broadcast in an increasingly competitive, digital and voice-activated world."

Staff at affected stations are being consulted on the changes and how it may affect their jobs.