Discover Rutland recently received the latest data, tracking the economic impact of the visitor economy on the county, with the 2022 results suggesting the sector was worth £149.51 million, an increase of 42% on 2021 and exceeding pre pandemic figures (2019) by 5%. 

Rutland has used Global Tourism Solutions STEAM* model since 2008 to measure visitor numbers, economic impact and employment figures in an effort to better understand how tourism effects the local economy in the county each year, and how hospitality is recovering after the pandemic. 

With a pattern of incremental growth being seen across the board from 2008 to 2019, the Discover Rutland Tourism Committee were keen to see what the data said about 2022, with the industry reporting a strong year. 

Visitor numbers for 2022 were up 15% on 2021 at 1.51 million, however 19% lower than pre-pandemic in 2019. Employment supported by tourism (full time equivalent) for 2022 was up 31% on 2021 at 1,574, but this was 11% down on 2019 figures.

Visitors head to Rutland Water and other local attractions. Image credit: Discover Rutland.

The data suggests visitors are staying longer in Rutland and shows an increase in self-catering accommodation, campsite and visitors staying with friends and family, but a decrease in those staying in serviced accommodation such as hotels and guesthouses. 

This year, one Oakham hotel was recognised in the top 10% of hotels on Tripadvisor.

The Wisteria is one of the top hotels on Tripadvisor. Image credit: Wisteria.

Chair of Discover Rutland and owner of The Fox in North Luffenham, Jason Allen, commented: "This year's STEAM results yet again reinforces that the visitor economy is so important to Rutland and underpins so many businesses in the county.

"It remains a very challenging time for the hospitality sector with businesses feeling the impact of inflation, an increase in general operational costs and recruitment challenges. It is encouraging to see however that Rutland businesses continue to adapt and provide an excellent quality offering to visitors and their local customer base alike" 

Oakham's historic market town is an attraction for tourists. Image credit: Nub News.

Discover Rutland continues to promote the county through a series of initiatives, including the upcoming Food & Drink Week 23-30 September.

There is a focus on encouraging out of season visitors, with the latest edition of the popular bi-annual visitor guide becoming available in September, showcasing what there is to enjoy in Autumn and Winter. 

Head to the Oakham Nub News What's On page to find out more about upcoming events, fundraisers and holiday activities going on across the area.