A quality clothing store aimed at millennials opens its doors in Oakham this week.

Prink is the brainchild of town entrepreneur Victoria Bullett.

The 31-year-old, who has lived in Rutland for 17 years, is perhaps best known for starting the cafe Hungry Birds, which she later sold on.

Earlier this week, Victoria said on Facebook: "Oakham we are ready for you â¤ï¸

"We will be opening our doors on Saturday 25th 10.00am - 5.00pm

"We are located along the main High Street of Oakham.

"29a High Street, Oakham, Rutland, LE15 6AH

"We hope to see you there "

As Victoria told Nub News recently, she believed Oakham needed more clothing stores for women, and if the opportunity arose, she would create such a store.

She said: "I will predominantly be selling women's clothing, but I will also stock, jewellery, candles, house ware accessories and cards. I want people to be able to pick up an outfit from my store and a gift as well at the same time. Nothing like killing two birds with one stone.

"I plan on bringing a more youthful edge to Oakham. My primary target is millennials, so ages 25-40. I will also be stocking size 6-16. Ready for summer next year I have some size 18's coming in too.

"I want to create a place where women can come and find something that makes them feel beautiful, at an affordable price. My dresses to give you a guide price will be from £30-£120 but I would say on average most of them sit at around the £60 mark.

"I have chosen lots of brands where sustainability is important too. Given our current climate I think its always important to be as sustainable as possible."